Every channel that builds the recurring book.
No replacing PestPac, FieldRoutes, or ServiceTitan. No fighting your CRM. We work with the systems you already have and cover the channels that actually grow MRR — residential and commercial — in one simple plan run by one US team.
Local Service Ads (LSA), fully managed
The 3x conversion leverage channel.
LSA delivers $20-30 CPL at 3x the conversion of traditional PPC for pest operators. We run the Google Guarantee setup, lead disputes, response-time optimization, and bid management. The single highest-leverage acquisition channel for residential recurring plans.
Local SEO & Google Business Profile
The long-term asset you own.
Google Business Profile, local citations, neighborhood landing pages, pest-type content (ants, roaches, mosquitoes, rodents, termites, bedbugs). The slow-compounding work that builds the rankings every $34 PPC click stops paying for — the foundation that keeps the book growing year after year.
Google Ads + paid search
Recurring-intent structured campaigns.
Search ads structured for recurring intent. “Pest control plan” bid higher than “exterminator near me.” Negative keywords for one-time intent that bleeds budget. Performance Max for retargeting. The campaign structure that separates recurring buyers from one-time problem-solvers.
Email + renewal automation
The 3,600% ROI compounder.
Pre-service confirmations. Post-service follow-up. Mid-contract check-in. Renewal nudge sequences at 60, 30, and 14 days out. Win-back for lapsed accounts. SMS confirmations tied to PestPac/FieldRoutes route schedule. The automation that runs at industry-cited 3,600-4,500% ROI — outside paid acquisition entirely.
Cross-sell & upsell sequences
Grow ACV from $720 to $1,800.
Existing customers are 5-25x cheaper to grow than new ones to acquire. Mosquito add-on triggers in spring. Termite inspection prompts at year 2. Rodent service upsells in fall. Wildlife exclusion offers when activity flags. The ACV-growth engine that runs against your existing book.
Reviews & trust signals
Lift LSA conversion 25-40%.
Google, Facebook, BBB, technician-specific reviews. Review requests triggered after each completed service via your field service software. Response cadence within 24 hours. NPMA and state association certifications displayed. The trust composite that lifts LSA conversion and supports premium pricing.
AI search & voice
Be the operator AI cites for recurring plans.
Homeowners now ask ChatGPT, Perplexity, and Google AI Overviews for pest recommendations — with pest type, neighborhood, and plan preference built into the query. We add the structured business data, plan-tier signals, and review patterns AI weighs when picking which operator to recommend.
Owner reporting & a US strategist
PE-grade reporting, with a real person to call.
A monthly Book Review tied to your PestPac/FieldRoutes — MRR added, recurring conversion, LTV/CAC ratio, 12-month retention by cohort, channel attribution to recurring vs one-time, plan-tier mix. Plus a named US strategist who knows your book. The reporting PE diligence asks for the first time you take a call.
Commercial account outreach Pro & Enterprise
Multi-year contracts at 3-5x residential ACV.
Commercial pest control runs at premium ACV — food service, multi-family housing, healthcare, warehousing. LinkedIn outreach to facility managers, restaurant operators, multi-family property managers. Content tuned for compliance-driven recurring (food safety, healthcare, warehousing). Proposal-stage automation. The commercial book grows alongside residential with ACVs 3-5x higher.
Clear results, every month.
Every part above is measured by what matters most: jobs booked and what each one cost. Simple to read, easy to trust — live, 24/7.
Ready to compound your contracts?
Pick a plan in a couple of minutes, or talk to a friendly US account lead who’ll help you choose. No pressure.