Simple pricing. Everything included.

Yes. The monthly price you see is what you pay for everything in that plan. The only extra is your ad budget, which you control — and we always show our fee on it clearly.

Your ad budget is yours and is paid straight to Google, Meta, and LinkedIn. Each plan includes ad management up to a set amount. Above that, our fee is a flat 15%, shown clearly on every invoice. We focus on your MRR added and LTV/CAC ratio — so the budget is sized to grow the recurring book, not to grow our fee.

No setup fee and no long contract — plans are month-to-month. Prefer to pay yearly? You can, and save about two months.

No — we work with the website you already have. We add recurring-intent landing pages and plan-vs-one-time framing to your existing site as part of the campaign infrastructure. Need a brand-new site? We’ll point you in the right direction.

Yes. AdellaInsight reads from PestPac, FieldRoutes, ServiceTitan, and other pest-specific field service platforms so every customer, contract, and route flows into your dashboard automatically. Every metric on your dashboard reconciles to your operational data, not platform-reported impressions — see our Technology page for the categories we cover.

The percentage of leads that sign a recurring plan (quarterly, bi-monthly, monthly) versus a one-time treatment. Most pest operators run 35-45% recurring conversion because their landing pages, quote forms, and offers don’t structure the choice toward the plan. We build the conversion infrastructure that lifts recurring conversion to 65-75% — the single biggest LTV/CAC unlock in pest control.

Yes. We track cohort retention by acquisition channel, MRR added by source, LTV/CAC by tier, plan-mix evolution — the exact data PE diligence asks for. Pro and Enterprise plans include PE-grade reporting and diligence-ready data exports. We’re engineered for operators thinking about exit in 18-36 months.

Triggered sequences at every contract stage tied to your PestPac/FieldRoutes schedule: pre-service confirmation, post-service follow-up, mid-contract check-in, renewal nudge at 60/30/14 days out, win-back for lapsed accounts. Plus cross-sell triggers (mosquito add-on in spring, termite inspection at year 2, rodent in fall). Industry research cites 3,600-4,500% ROI on this layer — outside paid acquisition entirely.

Homeowners now ask ChatGPT, Perplexity, Gemini, and Google AI Overviews for pest recommendations — with pest type, neighborhood, and recurring plan preference built into the query. We add the structured business data, plan-tier signals, certifications (NPMA, state associations), and review patterns AI weighs when picking which operator to recommend. AEO is the layer above SEO — we run both.

On the Pro and Enterprise plans, yes — LinkedIn outreach to facility managers, restaurant operators, multi-family property managers; content tuned for compliance-driven recurring (food safety, healthcare, warehousing); proposal-stage automation. Commercial ACVs run 3-5x residential, with multi-year contracts. Foundations and Growth plans focus on residential book growth; commercial is available as an add-on or via tier upgrade.

Just days. There’s no long onboarding — your US team and our technology get you live quickly, then keep improving from there.

Our technology does the heavy lifting that usually takes a big team, so expert marketing costs less. You get great work at a fair price.